5 Common video marketing mistakes. Most small and medium sizes companies are unaware of the huge power of using video as a tool to improve credibility and confidence towards your customer and to teach and educate them about the benefits of your products.
One of the easiest ways to improve your video marketing efforts is to learn the most common mistakes many marketers commit when recording their first videos.
Become familiar with these and avoid making them yourself:
1. Use a background relevant to your business: Don’t shoot videos next to a wall or in front of a background that has nothing to do with your business. Take the time to organize your surroundings in a manner that suits your business or the topic of your videos.
2. Don’t try to always be perfect in front of the camera: Today, consumers want to see authenticity; let your employees behave normally with all of their unique character and imperfections. Don’t worry too much about trying to be perfect in front of the camera just be yourself and dressed in the fashion that suits your business.
3. Take care in positioning your frames: Try to frame the person speaking in the middle of your video and not too far away. It’s difficult to make a connection with someone who is really far away in the shot. Try positioning close enough to see the color of their eyes.
4. Don’t act too nervous: If you get nervous, just think of the audience as one of your clients you just haven’t met yet. Try taking deep breaths and relaxing your body before going in front of the camera.
5. Don’t Use poor audio quality and bad lighting in your videos: At the end this might effect the online reputation of your company if you keep uploading a lot of videos with bad audio and bad lighting. To avoid this simply follow the strategies presented in this book where we talk about how to create professional audio and lighting for your videos.
Learn more about video marketing from the book 101 Video Marketing Tips and Strategies for Small Businesses
5 Common video marketing mistakes
