The motive is that the majority of potential clients don’t understand what social media means or how it can help them. Because of this I recommend that you tell them that a social media consultant can help to get more customers through Facebook or YouTube. Here is a tip that even those who haven’t yet got their first client can use.
In this article I will show you a step by step guide you must take in order to obtain your first clients. These tips that I am going to offer you are very reliable as are the statistics which I got from several surveys I have conducted with my own students on a social media marketing course, consisting of 400 people from over 20 different countries.
How do I find clients?
The actions that have given my students the best results are taking the initiative and going to visit the prospective company directly, or recommendations from family and friends. This client searching strategy is still working fine in this day and age.
After reading to this point, the next step you should take is to write down, in a place visible to yourself, the name of various local businesses that you could visit and offer your social networking services to. Once you know what business you’re going to visit, write down the date that your going to visit next to it. This little trick will help you in accomplishing your goal of getting your first client. It might be that you don’t get hired that day, but later on you could.
How do I close the deal with a client?
The techniques and strategies that have worked the best for my students have being delivering a good presentation to the client about the many benefits that social media can bring to the business, and also by bringing statistics of social networking usage to support this theory. As such, you can show examples of companies who apply social networks and are now very successful. One strategy that is also interesting to carry out is offering the client several marketing services plans for social networks at different rates. Doing so will allow the client to choose the best option suited to their needs.
Additional ideas to attract clients
I will now present to you some ideas on other techniques you can use to attract your first client which can be very useful. Start by getting clients in your focus area using your own contacts, friends or family. You could also offer some sort of free service in exchange for three recommendations. An example of a free service you could offer would be, for example, creating a simple video using Animoto.com and uploading it to YouTube. Look in newspapers and magazines to see which local businesses are advertising in there. Typically these companies know the importance of advertising so it will be easier to discuss a budget for moving their systems to social networks. I hope this article has helped fuel your motivation to go and find your first, or new, clients. If you have liked the article, or would like to ask me something, then please feel free to write to me using the comment box below. I will be very happy to assist you.
image: freepik
